VectorBuilder in Japan
Dr. Miho Matakatsu, Managing Director of VectorBuilder Japan, was recently interviewed by JETRO (Japan External Trade Organization) to share VectorBuilder’s success stories in Japan.
The one-stop custom vector online design & ordering platform provided by VectorBuilder Japan, with relatively affordable pricing compared to the vectors sold in the US and Europe, has enabled researchers to save time on cloning vectors and therefore accelerate their research speed. When first entering Japan market in 2018, to fit the unique Japanese agency culture, and to better promote the strength of VectorBuilder platform, Dr. Matakatsu’s team together with the distributors worked closely with the end users to provide the first-hand technical and customer support. By providing high quality, efficient and attentive services, VectorBuilder quickly won the trust from Japanese researchers. In 2019, VectorBuilder Japan subsidiary was established in Yokohama in just 2 months with the support from JETRO. During the pandemics, VectorBuilder Japan quickly adjusted its marketing strategies by heavily using digital marketing platforms to acquire new customers. On the other hand, the fact that researchers rely more on outsourcing their vector needs due to limited access to labs has presented an opportunity to VectorBuilder Japan to grow continuously through COVID-19.
To know more about VectorBuilder’s development in Japan, please click the following link to read the full article: